Swiftbooked: Booking Software Built for Salons

Salons and other service businesses had two bad options for managing bookings: a generic calendar app that had no idea what a "service," a "staff member," or a "client" even was, or a booking platform built and priced for a completely different kind of business. Meanwhile, if the business wanted to serve both local Nigerian clients and customers abroad, they'd normally need to bolt together two separate payment systems just to charge everyone correctly.

We built Swiftbooked as two connected pieces: a dashboard for the business, and a public booking page for their customers. On the business side, owners manage their services, staff schedules, and client list, and see everything on a real calendar they can drag and drop to reschedule — synced automatically with their Google Calendar so they're never checking two calendars to see if they're free. On the customer side, anyone can search for a business and book an appointment themselves, at any hour, without waiting for a reply to a message.

Appointment reminders go out automatically by email and phone notification, so businesses stop losing money to people who simply forgot they had a booking. For payments, we set it up so Nigerian customers pay through Paystack or Flutterwave and international customers pay through Stripe — automatically, behind the scenes — so the business can sell the exact same subscription plan to anyone, anywhere, without juggling different tools themselves. The blog and marketing content run separately through Contentful, and the whole thing can be installed like an app on a phone, so staff aren't stuck opening a browser every time.

Today, 70 businesses run their day-to-day bookings on Swiftbooked and have taken real customer payments through it.